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My name is Heston Glenn. I am the owner of Jireh Web Design and we want to make your life easier. How do we do that? We do it by helping you create websites and internet marketing campaigns that sell for you 24 hours a day to an unlimited number of people at a time. Few, if any of you, are experts on internet marketing or web design and if you tried to do this yourself your life would be miserable. If you don't you'll be missing out on profit.

Part of making life easier is making it easier for potential customers to find your business. Starting in June, I’ll be presenting ONE easy way to improve your online business per month. This ONE easy thing won’t take more than an hour or two, giving you the opportunity to make your online presence better each month.

ONE way to improve your online presence in June:

Add your business to Google Places

Estimated Time: 1-2 Hours
Cost: $0-$20
What?

Today I had an epiphany. You don’t want to know about web design. you hired me so you didn't have to learn about it. And like you, there are certain things I don’t want to learn about. I like steak, but I don’t want to learn about how cows become steak. I am interested in learning how to pick out a good steak. So this month, instead of telling you about web design, I am going to tell you how to pick out a good web design “steak”.

“We don’t know who discovered water, but we know it wasn’t the fish.”
- Marshall Mcluhan, Communications Theorist and Social Reformer.

It is a scientific fact: What Is Observed, Improves. Why? Because when we pay attention to what is going on we begin to notice what is going right, and do more of it; we also notice what is going wrong, and do less of it.

To observe your online effectiveness, it is important to know a few key facts:
1. How many people are coming to my site?
2. How are they getting here?
3. How much is it costing me to get them here?

An acquiantance of mine was raised with the mantra "Don't do anything you can hire someone else to do." Adam Smith, the father of economics said the same thing when talking about division of labor. Adam studied men making nails in 18th Century England. One man can only make a few dozen nails in a day by himself, but if he only does one part of a process (divides the labor), a team of men can make hundreds more nails per person per day.

This month's web site success tip is on calls to action. There is an old joke about NASA I want to tell to illustrate my point:

NASA developed a new rocket too dangerous to fly under U.S. regulations. So a NASA representative was sent abroad to find an astronaut candidate. First he went to Germany. He asked the German candidate, "How much do you want to fly this very dangerous rocket to the Moon?"
And the German says "Three million dollars."
So the NASA rep says, "Why three million?"

"The Iranian shrugged. "Well, we still have to pay that crazy German to fly your rocket to the Moon."

Dear Clients and Friends,

I hope that November was a great month for all of you, and that Thanksgiving was particularly special.

Once a month I send out short advice on website success.

One of the keys to website success is learning to generate traffic to your website. There are two ways of doing this. You can attract business to your website by using online advertising, and making your website attractive to search engines like Google, or Bing. You can also direct traffic to your website through your business.