“We don’t know who discovered water, but we know it wasn’t the fish.”
- Marshall Mcluhan, Communications Theorist and Social Reformer.
It is a scientific fact: What Is Observed, Improves. Why? Because when we pay attention to what is going on we begin to notice what is going right, and do more of it; we also notice what is going wrong, and do less of it.
To observe your online effectiveness, it is important to know a few key facts:
1. How many people are coming to my site?
2. How are they getting here?
3. How much is it costing me to get them here?