This is where your $3 million are (continued from Email)

"The Iranian shrugged. "Well, we still have to pay that crazy German to fly your rocket to the Moon."

As we discussed last month, one of the keys to web site success is traffic. Without traffic your website doesn't help you. We also discussed ways to attract traffic, such as blogs, pay-per-click ads, and traditional advertising. This month, we are going to talk about converting that traffic into leads. The first and most important part of lead generation is the call to action. This is where you tell the customer what is in it for them, where there three million dollars is. First I will discuss the most common and ineffective call to action on the web. "Contact Us." If this is your call to action, your potential customer, your traffic, is probably asking themselves "Why? Why should I contact you?" And since you are not there to tell them, they merrily go on their way to a competitor who does tell them why.

Some examples of good calls to action:
"Contact us for a free consultation on your ___________ (health, finances, web site, etc.)"
"Contact us for a free demo of our product"
"Do you want to double your clients? Fill in this form to receive 'Top 10 Ways to Double your Clients'"
"FREE - We'll send you a free mock up website design just for contacting us!"
Or
Click here for the punchline and "This is where your $3 million dollars are." :)

Do you see the difference? You immediately grab your once passive traffics attention by telling them what is in it for them. There's an old saying that you won't get something for nothing. This is true in business as well. You are far more likely to convert your traffic to leads if you offer them something free to try you out. Don't think of this as a loss! Think of this as an opportunity to show a willing audience just exactly what you can do for them.

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